Placemaking
The Meadows
- Project for Notting Hill Genesis
- The Meadows
- Services
- Brand identity, signage, social
- Year
- 2022
The brief
The Meadows is a residential development in Mitcham by Notting Hill Genesis. The identity needed to give the development a distinct sense of place, while creating a welcoming connection to its neighbourhood setting.
Outcome
A warm, optimistic identity draws on the idea of urban living alongside nature. A simple leaf motif is built into the wordmark, supported by a bright palette and playful graphic language.
The system extends across signage, hoarding and social, creating a recognisable identity from first impression through to the development itself.
