Commercial property
Northfleet 169
- Project via Virtualoom
- Northfleet 169
- Services
- Brand identity, brochure design
- Year
- 2025
The brief
Northfleet 169 is a modern logistics development in Gravesend. The brief was to give the scheme a distinct identity that could work from marketing material through to the physical site.
Rather than adding a visual idea unrelated to the building, the identity began with the architecture itself.
Outcome
The mark combines the N and F with the perspective of the building's roofline, turning a structural detail into something ownable. The palette draws on the development too, pairing the client's blue with the red of the site's steelwork.
The resulting system carries across the brochure and signage, giving the development a recognisable presence without competing with the architecture it represents.
