Hospitality
Olive
- Project
- Olive
- Services
- Brand identity, packaging, signage, social
- Year
- 2021
The brief
Mediterranean culture has a different relationship with time. Coffee is a pause, movement is part of the day, and both are often shared. That rhythm became the foundation for Olive, a neighbourhood coffee and yoga studio.
The identity needed to bring the two together without feeling overtly like either a café or a wellness brand.
Outcome
The olive symbol brings fruit, leaf and body into a single mark, connecting coffee and movement.
Olive green carries the identity, with blush introduced across packaging and social. Together they create a brand that feels rooted in place rather than trend.
