Lifestyle
Wotbox
- Project
- Wotbox
- Services
- Brand identity, illustration, packaging
- Year
- 2023
The brief
Wotbox creates themed gifting boxes for children aged four to nine, designed to encourage play, curiosity and creativity. With eco-conscious gifting at its heart, the identity needed to excite children while giving parents an alternative to more disposable gifts.
The challenge was to create a world that could move between different themes and products while remaining recognisably Wotbox.
Outcome
A playful identity built around bold colour, characterful illustration and a flexible visual world that can evolve across different themes.
The system extends across packaging, print and digital, creating an experience that begins before the box is opened.
